Supporter wearing a Built for Game Day hoodie at a youth softball game

Original fan gear Year-round team shops

NOT JUST ANY CROWD. Your Crowd.

Original fan gear. Year-round shops. 10% back to your organization on eligible purchases.

START A SHOP

Why Crowd Standard?

Softball apparel and accessories

Open all year

Families can order when they need gear, from the first practice through the offseason.

A spectator cap

Gear fans reach for

Original artwork on caps, crews and tees built around your team’s colors.

Youth softball teammates in a huddle

Funding for your program

Your organization receives 10% back on eligible purchases.

Sample Shops

See what’s possible

Explore example shops for a few different crowds. Picture your own colors, artwork and fan gear.

A SIMPLE START

How it works

01

We build your shop.

We design the gear and set up your year-round storefront.

02

Your fans order directly.

Families choose their gear online. We handle fulfillment.

03

Your organization earns.

Your program receives 10% back on eligible purchases.

SEE ALL 6 STEPS
Supporter wearing a cream hoodie with a small navy Look Good and orange Do Good chest print.

Who we build shops for

Schools, athletic departments, teams, clubs and booster organizations.