HOMETOWN concept collection
SCHOOL + COMMUNITY

HOMETOWN

A broader fanwear direction for students, families, alumni, and supporters who want to wear where they are from.

THE DIRECTION

BUILT LIKE A COLLECTION,
NOT A CATALOG.

This concept shows how Crowd Standard can build a focused, year-round team shop around the people who actually wear it: athletes, parents, families, alumni, and the crowd that keeps showing up.

START A TEAM SHOP BACK TO COLLECTIONS
Everyday school + community wear
Modern spiritwear silhouettes
Alumni + family pieces
Youth + adult assortment
Year-round hometown staples
CONCEPT COLLECTION

This is a rights-safe design direction, not an official team shop. Team names, marks, colors, and artwork are only used after the appropriate approval or permission is in place.

SAMPLE ASSORTMENT

WHAT COULD LIVE
IN THIS SHOP.

Example product mix only. Final garments, decoration, colors, pricing, and approved team artwork are selected with each organization.

Crowd Standard concept product mockup 1

HOMETOWN CREWNECK

Everyday community fleece

$58EXAMPLE ONLY
Crowd Standard concept product mockup 2

HOMETOWN SCRIPT TEE

Wear-anywhere graphic tee

$35EXAMPLE ONLY
Crowd Standard concept product mockup 3

HOMETOWN WOMEN'S TEE

Relaxed modern fit

$35EXAMPLE ONLY
Crowd Standard concept product mockup 4

HOMETOWN CAP

Simple embroidered staple

$32EXAMPLE ONLY
Crowd Standard concept product mockup 5

HOMETOWN YOUTH TEE

Youth school-day favorite

$28EXAMPLE ONLY
Crowd Standard concept product mockup 6

ALUMNI QUARTER-ZIP

Polished community layer

$64EXAMPLE ONLY